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Virgin Healthmiles Launches New Online Shopping Program with Mall Networks
Working to stay healthy and fit really pays off with Virgin Healthmiles new online shopping mall
LEXINGTON, Mass. - April 24, 2008 - - Mall Networks, the leading provider of merchant-funded loyalty shopping solutions, today announced that Virgin Healthmiles, a first-of-its-kind health rewards program, is offering its members the opportunity to earn even more rewards by shopping at the online HealthMiles Rebate Center provided by Mall Networks. Members can shop at over 500 popular merchants, including Circuit City, Staples, Apple, Target and Expedia, and will receive rebates in the form of HealthCash, the currency of the HealthMiles program.
Virgin Healthmiles motivates and incentivizes consumers to get and stay healthy by being more active. By tracking activity and improving key body metrics, HealthMiles members earn points, or "Miles", which accumulate and move members through a series of Reward Levels. Members receive HealthCash at each Level which is theirs to spend on gift cards at more than 50 national retailers. In addition, members can shop in the HealthMiles Rebate Center and receive higher rebates as they reach higher Levels. HealthMiles is offered by insurers, employers and other network partners, such as health clubs, in an effort to motivate Americans to live more active lives.
"Virgin Healthmiles is committed to helping our members get active and improve their health and fitness, and cash rewards are a great motivator for people to keep working toward their goals," said Chris Boyce, CEO at Virgin Healthmiles. "The Mall Networks solution offers a simple, convenient, and personalized shopping experience and is an innovative way to engage and encourage our members to increase their daily activity by rewarding them with additional HealthCash."
Powering its suite of loyalty shopping solutions, Mall Networks provides a strategic merchant network of more than 700 leading merchants, including world-class online merchants such as eBay, Expedia, Best Buy, Staples, Macy's, and Sears. Customers may shop online, in-store, or through catalogs and take advantage of special offers and earn rewards every time they shop. Mall Networks has forged strategic relationships with the top merchants in order to deliver a personalized, compelling shopping experience for consumers that drive key loyalty metrics such as engagement and spend.
"At Mall Networks we have proven expertise in helping companies build valuable customer relationships," said Dave Andre, president and CEO of Mall Networks. "Virgin Healthmiles is an innovative program designed to motivate and incentivize people to be more active, and our merchant-funded loyalty shopping solution is a highly effective tool for reaching this goal."
About Virgin Healthmiles
Virgin Healthmiles brings the latest in health & fitness innovation to the United States with a first-of-its-kind health rewards program that motivates and rewards members for getting active. Virgin Healthmiles is one of the world's most recognized and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Healthmiles Group has gone on to grow very successful businesses in sectors ranging from mobile telephony, to transportation, travel, financial services, leisure, music, holidays, publishing and retailing. Virgin Healthmiles has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. Revenues around the world in 2006 exceeded £10 billion (approx. US$20 billion). Visit www.Virgin Healthmileshealthmiles.com for more information.
About Mall Networks
Mall Networks is the leading provider of merchant-funded loyalty shopping solutions that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries including financial services, card issuers, airline and hospitality, affinity organizations and loyalty programs. Featuring an integrated network of more than 700 world-class online and bricks-and-mortar merchants, Mall Networks' multi-channel shopping solutions and flexible, on-demand platform power personalized online and in-store shopping programs for more than 30 million consumers. Industry leaders including JPMorgan Chase, Upromise, Verizon, Shop.org, Spirit Airlines, Virgin, and NASCAR rely on Mall Networks to build loyal, profitable customer relationships. Mall Networks is headquartered in Lexington, Mass. For more information, visit www.mallnetworks.com.
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Press Contact:
Mary Beth Montgomery
Virgin Healthmiles
617.428.8219
Marybeth.montgomery@Virgin Healthmileshealthmiles.com
Katie Tierney
Virgin Healthmiles
617.428.8227
Katie.tierney@Virgin Healthmileshealthmiles.com
Amy Paladino
PalPR
amypal@comcast.net
781.772.1005
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